Behind-the-Scenes Look at How We Prepare to Sell Your Home

Behind-the-Scenes Look at How We Prepare to Sell Your Home

  • Dicker Morin Group
  • 11/12/22

Every day as luxury home specialists, we help people sell their homes. We know, though, that there's a lot more to selling a house than simply listing it and hoping for an offer.

We want our clients to get the most out of the process, and we want them to feel confident in their decision to work with us. That's why we take a strategic, step-by-step approach for preparing each home for sale.

In this blog post, we'll take you behind the scenes and show you how we prepare to list our clients' homes so that they can get top dollar for their property and have an enjoyable experience.

We meet with you to understand your goals

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When we prepare to sell your home, we start by meeting with you to understand your goals, desires, and needs. This is important because it allows us to tailor a unique plan to your situation.

As experienced Austin real estate professionals, we aim to understand what's most important to you in this process and work on prioritizing the most effective next steps. For instance, are you looking for a quick sale? Are you interested in staging your home? Do you want us to help manage the preparation of the property? Do you have any specific requests or concerns?

Once we've established these details, the real work begins. Both Jenny and Lana of Dicker Morin Group will help you oversee all aspects of the sale process from start to finish. This includes updating you regularly on the status of your listing and providing recommendations on how best to prepare your home for sale.

We conduct a market analysis

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The next step we take when we prepare to sell your home is to conduct a market analysis. As an experienced real estate group, we want to ensure that your home sells quickly and for the best price possible. This means that we need to know how similar homes have sold in your area recently to determine an accurate but competitive price range for your listing.

We also pay attention to features that are popular with buyers and which ones aren't. This way, if you are considering renovating but aren't sure if the investment is worth it, we can advise you whether or not those upgrades will make a difference in getting the house sold quickly.

We will also evaluate the current market inventory to analyze recent closing dates. This can help us determine if and when it's a good time to list your home.

Once we know the current market conditions, we'll start looking at how your property compares with others. We’ll consider factors like square footage, number of bedrooms and bathrooms, lot size, amenities, condition of the interior and exterior of the home, and other features. This information helps us determine whether or not there is room for negotiation when pricing your home.

We professionally and strategically market your property

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The Dicker Morin Group will ensure that your home is presented in the best way possible to attract potential buyers. This is a crucial step in the process of selling a home. We will work with you to create a custom real estate marketing strategy that highlights your home's best features. This will allow us to show off any unique aspects of your property, like its history or architectural style, that might not be immediately apparent from an online listing alone.

When it comes to getting your home ready to sell, we know the details matter. That's why we will secure professional photography and videography of your property before putting it on the market.

Once we prepare these creatives, we'll pair them with an enticing listing description that will get buyers excited about what they'll see when they visit your home. In addition to providing more information about what prospective buyers can expect when they visit your property, these images will help us provide potential buyers with more insight into why this particular home is worth their time and attention. This will get your home off the market quickly.

We stage your home for sale

Staging your home can be the difference between making a sale and sitting on the market. We know that, and we're here to help.

When you're ready to sell your home, we want to make sure it's as attractive and appealing as possible to prospective buyers. That's why we help you stage it for a successful sale.

You'll notice that we don't just throw furniture and decor around and call it a day. We make sure that every room in your house looks its best—from the kitchen to the bathrooms, from the living room to the bedrooms. We want buyers to imagine themselves living in your home, so we make sure everything is picture-perfect when they walk through it.

We build a buyers' list

You may not know that one of our favorite parts of the selling process is building a prospective buyers list. It's incredibly helpful when it comes to marketing your house. We want our listings to be as appealing as possible, and having a solid idea of what kind of buyer will be interested in your home is key. We'll use that information when writing the listing description and ensuring it gets seen by the right people.

As a dedicated real estate group, we work hard behind the scenes to find potential buyers looking for homes like yours. We'll gather information about those people and their preferences so that when we present them with the opportunity to buy your house, they'll be more likely to purchase the property quickly.

If you're ready to sell your home, the Dicker Morin Group is prepared to help. Jenny and Lana are two fantastic Austin realtors who bring their years of experience, expertise, and creativity to the table for you. We love what we do and want nothing more than to see you get the best deal possible when selling your home.

Contact The Dicker Morin Group today if you're considering listing your Austin home for sale.

*Header photo courtesy of Unsplash

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The Dicker Morin Group, with 25 years of negotiation experience, provides clients the opportunity to command the highest price possible in today’s Austin real estate market.

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